Quantity vs. Quality in Social Media and Business Networking

In establishing social media and business networking connections, quality matters more than quantity, but only to a limited extent. 

Admittedly, 100 quality business connections are superior to 400 random ones. I cannot dispute that. However, it’s rarely the either-or proposition that quantity vs. quality suggests.

For example, you connect with 500 people whom you carefully select, and you hope that all will be great connections. You later discover that 100 are fine connections and that the remaining 400 are questionable ones. Of your 100 fine connections, 20 really shine, but only four of them become clients or employees.

Quantity a Prerequisite for Quality

That’s how networking and prospecting work. Consider it a process of elimination or an outcome of the 80/20 Rule.

Beware of those who discount quantity in their quest for quality business contacts. In practice, they end up with neither one, since quantity is a prerequisite for quality.

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